Tried & Tested Methods
With a tonne of experience setting up social media from scratch and building up healthy engaged audiences I've become quite the chameleon with brand voices. It's not just about scheduling - getting to know your followers is a genuine pleasure and offers valuable insight into how you can reach people in original and enjoyable ways. It's about delivering an authentic and insightful experience. Beauticians and Builders, Fitness fanatics, B2B or public service, let's find your personality.
SEO & Brand Awareness
Never underestimate the value of engagement. There are probably people out there looking for your product or service right now. What will they find? Social media can be a fantastic way for people to find and reassure themselves about you. And if design and content are well considered and supporting your brand effectively, you have a better reach, create a better impression and create opportunities to make real connections. Even the smallest companies are recognising the power of the pocket search and investing in web presence, because with real engagement it can be incredibly effective.
Building A Community
I back up my marketing with hard data, but at the end of the day you can see success in much clearer terms - real growth and interaction with a relevant audience. If you are ever curious about what a successful profile looks like then there are two simple metrics to compare - 1. How many followers are there? 2. How much engagement is there? 50K followers looks amazing at first glance, but just look at the timeline - are there any likes, comments, retweets, shares? Or are there 50K people ignoring the content? Social media should be exactly as it sounds - social! Creating relationships, building community and sharing things of interest. Connect with me and lets share online, after all the proof is in the pudding, so let's socialise!